Summary: Meeting with Craftopedia.in 

Objective:
The meeting was aimed to understand Craftopedia.in’s current business operations, target audience, competitors, and expectations from SEO services to propose an effective strategy for growth.

Key Takeaways:

  1. Business Overview:

    • Craftopedia.in sells DIY, kids, arts, and craft products, with a unique selling point (USP) being ceramic artisan kits at affordable prices.
    • The business has primarily been offline for the past year, with online sales being minimal (1-2 items sold per month).
    • Products are also available on Flipkart, Amazon, FirstCry, and Hamleys.
  2. Target Audience:

    • Primary: Parents, specifically mothers.
    • Secondary: Party organizers, schools, and corporate clients.
    • Purchase patterns:
      • 60% gifting items (return gifts for parties).
      • 40% DIY kits (self-use).
  3. Competitors:

    • HobbyIndia.store
    • ItsyBitsy.in
    • Kalakaram.com
    • Imagimake.com
  4. Current Online Presence:

    • Domain: Craftopedia.in (built on Shopify’s basic plan).
    • No significant investment in online marketing so far (SEO, PPC, or social media).
  5. Seasonal Trends:

    • Sales peak during Raksha Bandhan, summer holidays, and Christmas.
    • The demand is consistent year-round but surges during gifting seasons.
  6. SEO Expectations:

    • Goals: Branding, traffic, and sales.
    • Focus Areas: Targeting pan-India with priority cities being Bangalore, Mumbai, Kolkata, Ahmedabad, Hyderabad and other tier 1 cities.
    • Expectation of regular updates and transparency regarding results.
    • SEO is their first digital marketing focus; they acknowledge it’s a long-term strategy (6-8 months for visible results).
  7. Challenges:

    • Limited technical knowledge of online marketing.
    • Unsatisfactory experience with Bluefrog, a Delhi-based agency that provided social media services for a brief period.
  8. Resources Available:

    • In-house developer to implement website changes.
    • Existing design assets (images and creatives).
    • Willingness to share keyword and audience data for campaign alignment.
 

Conclusion:
Craftopedia.in seeks to establish itself as a leading brand in the DIY and craft niche. With minimal online marketing experience and prior challenges, the focus will be on building trust through transparent communication and consistent updates. A comprehensive SEO strategy will address their goals of branding, traffic, and sales growth while gradually improving their online presence and credibility.

Advanced SEO Deliverables and Terms of Agreement

Client: Craftopedia.in
Service Provider: UberSeoExpert.com
Date: 24 Jan, 2025

Advanced SEO Deliverables

 Technical SEO

  • Comprehensive site audit to identify issues related to:

    • Page speed and Core Web Vitals improvement.

    • Mobile-friendliness and responsive design.

    • URL structure optimization and canonicalization.

    • Fixing broken links, 404 errors, and crawlability issues.

    • Sitemap and robots.txt optimization.

  • Implementation of schema markup for rich snippets.

On-Page SEO

  • Detailed keyword research tailored to target locations and audience preferences.

  • Optimization of meta titles, meta descriptions, and header tags for primary pages.

  • Content refinement and creation of SEO-friendly blog articles and landing pages.

  • Internal linking strategy to enhance navigation and improve authority flow.

  • Image optimization (alt tags, compression, and proper file naming conventions).

Off-Page SEO

  • High-quality backlink building:

    • Guest posts on niche-relevant websites.

    • PR submissions to authoritative platforms.

    • Social bookmarking and directory submissions.

  • Web 2.0 property creation and content sharing.

  • Image and infographic sharing on top platforms.

  • Regular monitoring and disavowal of toxic backlinks.

Content Marketing

  • Crafting engaging and relevant content focused on:

    • DIY tutorials and craft tips.

    • Seasonal campaigns and gifting ideas.

  • Keyword-based content planning for blogs and product pages.

  • Integration of brand storylines to strengthen customer engagement.

Reporting and Analytics

  • Monthly performance reports including:

    • Keyword ranking improvements.

    • Website traffic analysis.

    • Conversion tracking and goal completions.

  • Google Analytics and Google Search Console integration.

  • Regular updates on completed tasks and planned activities.

 
 

 Terms of Agreement

1 Service Fees

  • Monthly SEO Consultancy Fee: ₹35,000 for the first 3 months and ₹30,000 later on.

    • Covers technical SEO, Keywords research,  on-page/ off page optimization, content strategy, and analytics reporting.

  • Additional Charges: Guest posts, PR submissions, and premium backlinks will incur extra costs and will be pre-approved by the client.

2 Payment Terms

  • Payment to be made in advance for each month of service.

  • Accepted payment methods: Bank transfer and UPI.

3 Service Period

  • Minimum commitment period: 8 months.

  • Results may take 6-8 months to reflect, as SEO is a long-term investment.

4 Termination Policy

  • One-month prior written notice required for termination of services.

  • In case of early termination, payments made for the ongoing month are non-refundable.

5 Client Responsibilities

  • Providing access to the website CMS (Shopify) and analytics tools.

  • Sharing necessary assets like product images and design creatives.

  • Collaborating on keyword research and target audience insights.

6 Confidentiality

  • All shared data and information will remain confidential and will not be disclosed to any third party without prior consent.

 
 

Contact Details

Service Provider: UberSeoExpert.com
Contact Person: Neeraj Rawat
Phone: 9779161215
Email: contact@uberseoexpert.com , UberSeoExpert@gmail.com
Address: Kalika Vihar, Majri Mafi, Pin – 248005, Dehradun, Uttarakhand

‘Uber Seo Expert’ looks forward to partnering with Craftopedia.in to achieve their SEO and branding goals!