Objective:
The meeting was aimed to understand Craftopedia.in’s current business operations, target audience, competitors, and expectations from SEO services to propose an effective strategy for growth.
Key Takeaways:
Business Overview:
Target Audience:
Competitors:
Current Online Presence:
Seasonal Trends:
SEO Expectations:
Challenges:
Resources Available:
Conclusion:
Craftopedia.in seeks to establish itself as a leading brand in the DIY and craft niche. With minimal online marketing experience and prior challenges, the focus will be on building trust through transparent communication and consistent updates. A comprehensive SEO strategy will address their goals of branding, traffic, and sales growth while gradually improving their online presence and credibility.
Client: Craftopedia.in
Service Provider: UberSeoExpert.com
Date: 24 Jan, 2025
Advanced SEO Deliverables
Technical SEO
Comprehensive site audit to identify issues related to:
Page speed and Core Web Vitals improvement.
Mobile-friendliness and responsive design.
URL structure optimization and canonicalization.
Fixing broken links, 404 errors, and crawlability issues.
Sitemap and robots.txt optimization.
Implementation of schema markup for rich snippets.
On-Page SEO
Detailed keyword research tailored to target locations and audience preferences.
Optimization of meta titles, meta descriptions, and header tags for primary pages.
Content refinement and creation of SEO-friendly blog articles and landing pages.
Internal linking strategy to enhance navigation and improve authority flow.
Image optimization (alt tags, compression, and proper file naming conventions).
Off-Page SEO
High-quality backlink building:
Guest posts on niche-relevant websites.
PR submissions to authoritative platforms.
Social bookmarking and directory submissions.
Web 2.0 property creation and content sharing.
Image and infographic sharing on top platforms.
Regular monitoring and disavowal of toxic backlinks.
Content Marketing
Crafting engaging and relevant content focused on:
DIY tutorials and craft tips.
Seasonal campaigns and gifting ideas.
Keyword-based content planning for blogs and product pages.
Integration of brand storylines to strengthen customer engagement.
Reporting and Analytics
Monthly performance reports including:
Keyword ranking improvements.
Website traffic analysis.
Conversion tracking and goal completions.
Google Analytics and Google Search Console integration.
Regular updates on completed tasks and planned activities.
Terms of Agreement
1 Service Fees
Monthly SEO Consultancy Fee: ₹35,000 for the first 3 months and ₹30,000 later on.
Covers technical SEO, Keywords research, on-page/ off page optimization, content strategy, and analytics reporting.
Additional Charges: Guest posts, PR submissions, and premium backlinks will incur extra costs and will be pre-approved by the client.
2 Payment Terms
Payment to be made in advance for each month of service.
Accepted payment methods: Bank transfer and UPI.
3 Service Period
Minimum commitment period: 8 months.
Results may take 6-8 months to reflect, as SEO is a long-term investment.
4 Termination Policy
One-month prior written notice required for termination of services.
In case of early termination, payments made for the ongoing month are non-refundable.
5 Client Responsibilities
Providing access to the website CMS (Shopify) and analytics tools.
Sharing necessary assets like product images and design creatives.
Collaborating on keyword research and target audience insights.
6 Confidentiality
All shared data and information will remain confidential and will not be disclosed to any third party without prior consent.
Service Provider: UberSeoExpert.com
Contact Person: Neeraj Rawat
Phone: 9779161215
Email: contact@uberseoexpert.com , UberSeoExpert@gmail.com
Address: Kalika Vihar, Majri Mafi, Pin – 248005, Dehradun, Uttarakhand